“We, as ATC Air Trade Centre, are the company that always aimed and considered the prestigious projects“
2019 was actually very interesting year. In spite of the all difficulties, sectorial pressure and a shrinking local market, we as ATC Air Trade Centre, kept up with our investment in our plant, new machinery, peoples and sales & marketing. Our aim for the 2019 was to turn the downtrend into an opportunity.
Thanks to our carefully thought out strategy and financial focus, we did not only maintain our investments during this year, but also increased our export activities and to conclude a strong positive year in turnover as well a small profit. It all resulted in new product development, creating new job opportunities, achieving higher quality standards (Eurovent Certificate our AHU to T2 / TB2), launching our own produced ATC JetFan (F300 / 2H Fire rated), moved to the a new (state of the art) production facility.
While main players went through a big struggle, need to cut the cost and bring back investments, we are felt confident to do it the other way and keep considering new opportunities, projects, add new partners and maintain our investments. We also put extra care to keep up with the time, thus we completely renewed our digital platforms and prepare the needed documentation to support our future activities local, but more over internationally.
We strongly believe that all these actions, steps and the whole strategy will make our company and our brand stronger and more competitive in Turkey as well Globally.
During 2019 we have finished our innovative Light Commercial Heat Recovery Unit named Mergen and launched by March at the ISH Exhibition in Germany. Thanks to its strong futures (high efficiency, low energy consumptions, plug & play, easy regulation, ERP 2018 compatible), the interest for partnership has been overwhelming since then. 2019 was the year of laying our future foundation for further growth and internationalization. It has helped us to start export activities to European countries (Netherlands, Belgium, Germany, UK& Ireland), North (Mexico) and South America (Colombia), Africa (Algeria, Senegal, Niger, Nigeria).
Considering our main strategy, we are targeting to increase our growth with the partners made over 2019, as well adding 5 more export countries mainly to the West. We will concentrate to maintain and increase the positive awareness of ATC Air Trade Centre as company and ATC as brand. While keeping the path for the AHU’s & HRU’s development, we will also introduce our Car Park Ventilation System – the innovative ATC’s turnkey solutions for life safety applications! To support our export activities we are targeting our second international office in a European country, next to this year’s new opened ATC Air Trade Centre Azerbaijan Company.
According to our forecast and analysis, 2020 will still be a quite difficult year, but in spite of this we will continue our investments into our production, innovations, peoples, sustainability and quality. Quality, increase in production capacity, adding strong professionals, are points we will prioritize to support us to reach our future targets and position ourselves for after 2020. With all these actions we trust, we will maintain our position and strength it even more. We do plan to continue being the company to consider for prestigious projects, the way we did over the last years and as highlight this years– marvelous project in Ankara as a sample.
During 2019 we participated at 4 exhibitions such as ISH Frankfurt, The Big Show Oman, AquaTherm Baku and of course the ISK Sodex in Istanbul. During 2020 we will continue our investments in marketing and presenting our ATC branded units on the global arenas. Mostra Convegno exhibition – one of the most important global event in HVAC sector, will be held in Milan in March 2020, symbolizes the fullest synthesis of solutions for indoor environment comfort. ATC Air Trade Centre will present its latest technologies at MCE and we will be very happy to make everybody welcome to share our valuable knowledge. Beyond 2020 we consider also to spread our wings and take part at The Big 5 in Dubai as well the ASHRAE in the USA.